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This is "video painting" a form of interactive graffiti.

Art duo Blake Shaw and Bruno Levy developed the technique using electronic paint rollers embedded with infrared lights. The lights within the paint rollers send tracking information to a computer, which then tells the projector where to project video.

The pair wanted to "reimagine street art with the moving image" and have painted dozens of buildings and landmarks across Europe.
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Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

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